Curiosity. Intrigue. Mystery. All strong components that grabreaders of your headlines by the ear a quite literally drag theminto the rest of your copy.Of course, if you’ve spent anytime studying headline creation,you know that the Vibratory Tumbling/Polishing Media Manufacturers can make or break your sales letter.And the fact is, if you can’t push your readers past the headline--infusing them with excitement and a commitment to get in anddevour the rest of your sales letter -- then you aren’t going tosee an ounce of profits for your efforts.So how can you propel readers into your sales copy? Is therereally a way that nearly anyone can create a winning headlinethat not only strikes interest in your readers, but has themhanging on your next word?I’m here to tell you there is a way.

And it’s much simpler thanyou might think.First, of course, you want to write a headline that makes apromise and sums up your offers strongest benefit. An examplewould be writing the following…“How A Complete Failure In Business Started A Million DollarInternet Business With $57, And What You Need To Know To ImitateHis Success.”It’s a simple headline. But it gets across the point that anyonecan do this on a shoestring budget.But will people read it? And more importantly, is there enoughjuice behind this headline to build suspense and have the readerseager to read the rest of the sales letter to find out how theperson mentioned in the headline is doing it?Perhaps. Only testing the headline would tell us for sure. But,by using the simple “Strange Avalanche Iceman HeadlineTechnique”, we can take that same headline and set it on fire.Here’s how it works…People are moved by words.

And certain phrases and words createstrong mental pictures in our minds. Just look at the name ofthis headline technique and see what I mean:It’s designed to peak your interest. After reading the name ofthis technique, you might wonder what’s so strange about it? Whyis it called the “Strange Avalanche Iceman Headline Technique”?And what the heck does cold stuff have to do with creatingheadlines?Questions like this create a need for answers. And if you canraise questions in your headlines that propel people to look foranswers, then you’re going to get them into the body of yourcopy.So, let’s take the headline I wrote earlier. And let’s add alittle punch to the headline so it creates some curiosity.“How A Complete Failure In Business Started A Million DollarInternet Business On $57 Using This Super Strange Technique HeLearned From A Cereal Box, And How You Can Use Exactly What HeDoes To Make YOUR Millions Too”.Does that create interest for you.

If so, why?Chances are good most would read this headline and wonder what’sso strange and how someone could start a business with atechnique on a cereal box, which nearly everyone gets theirbreakfast out of, and most of us read while we eat.And that’s the power behind it. People want to read on todiscover the whole story. They feel an irresistible urge to getto the bottom of it fueled by hundreds of thoughts that they needimmediate answers too.Does it work? Like a charm. But the best way to see it is toactually put it into action for yourself and gage the resultsagainst your existing headlines. Believe me, the 10 minutesyou’ll spend creating intriguing headlines will be well worth theinvestment.